The Sticker Dork

Any project which allows me to sketch out a  monsters is always one I'll enjoy tremendously. This was the case with The Sticker Dork. The client wanted a mascot for their vinyl sticker store so I sketched out a few concepts. For the most part I tried to avoid some of the major cliches such as glasses or the classic nerd type of look and ended up with a happy-go-lucky limbless monster dork. We went through a number of different color palettes and ended up with one which had a soft, bright feel which really makes this logo unique. The client was so pleased with the logo that he decided to take the extra step of having me animate it. I love the lively feeling of the animation because it really embodies the energy of this brand.