Intel Core M
This piece was done in collaboration with the splendid people over at LoresFX. The concept we had going in was to take the blueprint of the technology and bring it to life. I wore a number of hats for this one, we started with style frames with a few different themes and the client chose our blueprint. I then put together the storyboard which was vital for us to follow during production. When we started creating elements, I put a lot of time into R&D for the schematics which would empower all the words shown throughout the piece. Each small individual line had to be thought out based on what was on screen at the time and then animated. As an animator, I love having the opportunity to work on such little details and then standing back to watch every small line and shape animate in unison. In the end, we created a solid piece of work that pleased the clients and told a story to their customers.